Your supermarket’s egg aisle has some of the hottest branding in the store. Here’s why
Perhaps more than any other aisle of the supermarket, the egg section offers a range of options where cost—and assumed quality—is immediately legible from the package. Styrofoam cartons tend to offer conventional eggs. Plastic containers are for cage-free options. Pulp can indicate anything from store brand to farm stand. Unlike, say, a pack of strawberries, […]
